Blog
What’s a Designer, and Why Do You Need One?
Imagine waking up tomorrow to a world without brands. The streets are still there, the buildings remain, but something vital is missing...
How to Make Your Creative Team Love the Work
Leading a creative team goes beyond producing good work. It’s about inspiring people, nurturing ideas, and building a space where everyone thrives. As an art director, your influence shapes...
UI and UX - Two Sides of the Same Coin
The world of design has come a long way over the years. One of the biggest shifts happened when companies like Apple started to grow. Before Apple, most employers looked for UI designers—people who designed the look...
Why natural language matters
When people talk, they don’t use perfect rules. They use shortcuts. They say things like after dinner, tomorrow morning, or around 6. It’s not exact, but it’s good enough. That’s how the human mind works. We think in sketches, not in code
Relative vs absolute time
You’re scrolling through messages and see a small marker: 3h ago. Your mind doesn’t even pause. Yesterday has the same effect. These little labels glide past unnoticed, like a friend giving you a quick reminder.
The Key to Understanding Your Client
After working with hundreds, if not thousands, of clients over the years, I’ve picked up a lot about understanding projects. Today, I want to share some of that insight with you...
Unlocking Creativity - A Simple Guide to Brainstorming
Many believe creativity is an innate gift—something you either have or don't. However, creativity can be nurtured and structured to yield remarkable results...
Letter from a user
I don’t give a shit about your product. I don’t care how it works logically, and I don’t care about your company in an ocean of competitors. I only notice what your product gives me in the moment. Sometimes that sparks a little appreciation, but it fades quickly because I’ve got other things to care about.
UX Directives
The goal of UX is to avoid surprising the user and minimise frustration by preventing accidental clicks, inputs, or confusion...
The Most Common UX Mistakes (And How to Avoid Them)
Crafting an exceptional user experience means understanding how people think, act, and interact with your design. Even seemingly small missteps can lead to frustration, confusion, and users abandoning your product entirely...